2100 Pineapple Ct at twilight, one of Wendi Hensel's listings
Case study · Our latest client

178 buyers asked about her listings in seven weeks. Her phone rang within a minute of each one.

Wendi Hensel, Howard Hanna Allen Tate. Three listings and a seller campaign south of Charlotte, $332,000 to $1,448,500. First ad live on 19 September 2026.

0
Verified inquiries
30s
To the first text
<1min
To her phone ringing
$16
Ad budget per inquiry
Scroll
The brief

A listing agent who wanted buyers who pick up, not names in a spreadsheet.

The ask was simple. Every buyer who asks about one of her listings reaches her in real time, with their answers already in hand, and the follow-up runs without her or her assistant typing a word.

Client
Wendi HenselHoward Hanna Allen Tate, Waxhaw and south Charlotte, NC
Listings advertised
3 homes, 1 seller campaign$332,000 to $1,448,500, new construction to a saltwater-pool estate. A fourth home, 2100 Pineapple Ct, is next.
Window
7 weeks19 September to 5 November 2026, read from Meta Ads Manager and her CRM
Team
Wendi and her assistantNobody new was hired. The system does the first 60 seconds every time.
The system

From a scroll in the feed to a showing, in one minute.

Every inquiry travels the same path, every time. Scroll through what one buyer experiences, and what Wendi and her assistant see on their side.

9:41
The buyer's phone
00:00In the feed

An ad that reads like a listing, not a lead magnet

Price, beds, baths, square feet and the lot on the first screen, with the real photos and the agent's name. Shown to three audiences: buyers within 15 miles, people relocating to the Charlotte area, and anyone who already looked at the home once.

Meta Housing category compliant
00:10The form

Three questions and a verified phone number

When they want to buy, how they will pay, and whether they already have an agent. Name, email and phone are pre-filled by Facebook, and the number is confirmed by a text code before the form can be sent. No fake numbers reach Wendi.

00:30The text

A text in Wendi's name, with the 3D tour

Thirty seconds after the form, the buyer is holding the walkthrough and knows a call is coming. Sent from her number, written in her voice, before she has even seen the lead.

00:45The ring

Her phone rings. She presses 1 and she is talking to the buyer.

The system dials Wendi first, tells her a new ad lead is on the line, and connects the two on one keypress. If she cannot pick up, her assistant's phone rings about a minute later with the same buyer. Nobody waits for the morning.

Backup ring to the assistant
00:46The team

The answers land on the team's phones the same minute

Her assistant gets a text with the listing and every form answer, ready to call. Wendi gets the email. The buyer's card is already in the CRM, tagged by listing, with a link to open it in one tap.

Day 2The showing

The follow-up offers a showing, and stops the moment they reply

Day 2 brings a private showing slot with a booking link. Day 14 and day 30 bring short check-ins in Wendi's words. One reply or one STOP ends the sequence and routes the buyer to Wendi herself.

FridayThe week

Every Friday, a page. Every Monday, one for the sellers.

Wendi gets a private page with the week day by day: who called whom, who is waiting, what changed. Her sellers get their own page every Monday, with buyer activity on their home and no buyer names.

Under the hood

Four things that run without her.

I

Targeting that passes Housing rules

A 15-mile radius around the home, relocation audiences, and retargeting of everyone who already engaged. No interest stacks, no lookalikes, nothing the Housing rules forbid.

II

A CRM built around her listings

Every inquiry becomes a card with the listing, the answers and the full text thread. Her assistant works from one board, not from screenshots.

III

Call Connect with a backup ring

Wendi first, press 1 to connect. Assistant second, a minute later, only if the card is still untouched. Both get the buyer's answers before they say hello.

IV

An AI media buyer on duty every morning

At 5 AM it reads every lead's chain: text delivered, ring placed, alert sent, follow-up on time. Exceptions go on a list. Her assistant gets the day's calls, ranked.

The ads

Built to look like a listing, not an ad.

The creatives that ran, with the real photos and the real copy. The facts on the first line, the agent's name on every one. Buyers screen themselves before they ever tap.

Wendi Hensel, Howard Hanna Allen TateSponsored
507 Five Leaf Lane, Waxhaw. Six bedrooms, six full baths, 5,447 square feet on 0.59 acre in the Weddington school district. Main level guest suite. 16x40 saltwater pool with automatic cover. Offered at $1,297,500.
Five Leaf Lane · Local507 Five Leaf Lane, the saltwater pool
Weddington schools. Saltwater pool. $1,297,500.Shown to buyers within 15 milesLearn more
Wendi Hensel, Howard Hanna Allen TateSponsored
You have seen 507 Five Leaf Lane on Wendi's page before. One thing has changed since then: the price is now $1,297,500. Six bedrooms, six full baths, saltwater pool, Weddington schools, all brick, one owner since 2006. Tap below for the full photo set, the 3D walkthrough and a private showing time.
Five Leaf Lane · Retargeting507 Five Leaf Lane from above
Five Leaf Lane is still availableShown only to people who already looked onceLearn more
Wendi Hensel, Howard Hanna Allen TateSponsored
Relocating to the Charlotte area? At The Preserve at Olive Branch in Marshville, $1,448,500 buys a brand-new 4-bedroom, 4,131 square foot custom home on 1.4 acres with a temperature-controlled 3-car garage, in a 120-acre community with 40 acres of green space.
The Preserve · RelocationThe Preserve at Olive Branch, custom home renderings
1.4 acres, new custom home, $1,448,500Request the site plan and pricingLearn more
Wendi Hensel, Howard Hanna Allen TateSponsored
No HOA. One story. Corner lot. $332,000. 7601 Gillman Ct, Charlotte 28269 | 3 bed | 2 bath | built 1996. The big-ticket items are done: all-new windows and a new water heater in 2024, a new garage door in 2026.
Gillman Ct · Local7601 Gillman Ct, front of the house
One story, no HOA, $332,000Tap for the 25 second tourLearn more
Wendi Hensel, Howard Hanna Allen TateSponsored
A wooded .86 acre at the end of a quiet cul-de-sac, minutes from downtown Matthews. 2100 Pineapple Ct, Matthews 28105. 5 bed | 3.5 bath | 3,001 sq ft | $600,000. Three levels of living space, a two-car garage, and a private drive shared with only two other homes.
Pineapple Ct · Video · Next up2100 Pineapple Ct at twilight
Wooded .86 acre, end of the cul-de-sacHer newest listing, video walkthrough adLearn more
Wendi Hensel, Howard Hanna Allen TateSponsored
Thinking about selling in Waxhaw, Weddington or Marvin but not sure what your home would bring right now? Wendi Hensel of Howard Hanna Allen Tate will send you a straight answer based on what actually sold near you in the last 90 days. No listing commitment, no obligation.
Waxhaw sellersA Waxhaw home with a saltwater pool, from the ground and from above
What is your Waxhaw area home worth today?Tap Learn more and Wendi sends your snapshotLearn more
Facts firstPrice, beds, baths, square feet and the lot in the first lines. A buyer who taps already knows the number.
Real pictures onlyThe listing shoot, the walkthrough video, the aerials, the builder's renderings for new construction. No stock, no AI houses.
Three formats side by sideVideo, carousel and single photo run together wherever the listing has the footage. Meta sends the budget to whichever one buyers answer.
The carousel cards, exactly as they swipe in the feed
The numbers

Seven weeks, read straight from Meta Ads Manager and her CRM.

19 September to 5 November 2026. Nothing projected, nothing rounded up.

0
Verified inquiries
Name, email and a phone number confirmed by code
$0
Ad budget per inquiry
$2,930 of ads on Wendi's own card, paid to Meta
0
Real conversations
Buyers who talked with Wendi or her assistant, by phone or by text
0
In-person appointments
A private showing and a seller's home visit, both from the ads
0
Feed appearances
Times her listings showed in local and relocation feeds
0
Taps to the form
Almost 1 in 11 taps became a verified inquiry
0
Inquiries on the busiest day
Thursday 29 October. Eight on Sunday 1 November.
0%
Phone numbers verified
Every inquiry confirmed a code before it reached her
Inquiries by weekWeek 7 is six days
17
W1
15
W2
14
W3
36
W4
35
W5
41
W6
20
W7
By listingInquiries
507 Five Leaf Lane102
7601 Gillman Ct49 in 23 days
The Preserve at Olive Branch24
Waxhaw home values3 sellers
About the moneyThe $2,930 is advertising budget, paid to Meta from Wendi's own ad account. None of it is our fee, and the fee is a conversation, not a page.

Within a minute of someone asking about my listing, they have the tour in their hands and my phone is ringing. I have never had anything work this fast for me.

Wendi HenselHoward Hanna Allen Tate, Charlotte, NC
What she gets every week

She never has to ask how it is going.

advantageagencygroup.com/.../week-seven
Wendi's Friday week page
Every Friday

The week, day by day

New inquiries by listing, every conversation, who is still waiting for a first call, and what changes next week. We walk through it together every Friday.

private page for the sellers
The sellers' Monday page
Every Monday

A page for her sellers

Buyer activity on their home, in plain words and real numbers, with no buyer names. Wendi sends one link instead of writing an update.

daily check, 5 AM ET
Every morning, every lead
The chain, verified
Text sent within 30 sCHECKED
Ring placed to WendiCHECKED
Alert to the assistantCHECKED
Follow-ups on scheduleCHECKED
Waiting for a first callRANKED LIST
Replies waiting on WendiFLAGGED
Every morning

An AI audit of every lead

Before her day starts, every chain is verified and her assistant has a ranked call list. If something broke overnight, we know before the buyer does.

Your listings

Walk through the system first.
Decide after.

A 45-minute call. We open your current listing, show you exactly what a buyer would see and what your phone would do, and you decide whether it fits.